The European Council on Tourism and Trade (ECTT) is the most important tourism promotion organization encompassing delegations and members from 28 European countries and creating a world-wide network promoting cultural tourism.
Its members are from 28 European Union Tourism Organizations and also tourism organizations from non-EU member countries have joined the European Council on Tourism and Trade bringing under the Council umbrella a market of 800 millions consumers from across the world.
The main role of European Council on Tourism and Trade is to market and promote tourism and investment opportunities outside the European Union in general, and to individual countries in particular.
EUROPEAN COUNCIL ON TOURISM AND TRADE ( ECTT )
WHAT IS ECTT ?
The European Council on Tourism and Trade (ECTT ) is the organisation responsible for the promotion of other world regions ( Asia, Africa, America , non- EU regions etc. ) as a tourist destinations to European Union public.
Our motto is : Offering to European Union tourists special destinations, safe trips, advises and knowledge. Offering fair trade and fair tourism guarantees.
European Council on Tourism and Trade ( ECTT ) is one of the oldest and most important institutes in European Union specialized in the field of tourism promotion and research .
It is our wish to acquaint the users of our services, our partners in the European Union and abroad with the touristic, trade , scientific, research, cultural and publishing activities of the Institute.
Since it was established , European Council on Tourism and Trade has had a special place in the tourism industry of the European Union . From a small group of tourism experts and researchers who laid foundations of the European Union science of international tourism , the European Union Council on Tourism and Trade has gradually turned into the largest tourism scientific and promotion institution of this kind in European Union and one of the most reputable tourism promotion centers in the world.
Up to the present day promotion and PR activities in the fields of tourism, cultural tourism and tourism law have been in the core of its activities.
The European Council on Tourism and Trade studies the processes and phenomena in the field of international tourism , creates promotion campaign, promotes destinations and offer travel advice, safety advice and recommendation for EU citizen`s , this also including legal aspects of international tourism .
Providing a research and documentation basis for defining the European Union foreign tourism priorities, for many years the Institute has assisted the authorized bodies in creating and formulating the strategic directions in establishing and developing foreign tourism relations.
In its long tourism promotion practice the European Council on Tourism and Trade has established close co-operation and a working partnership with the Ministries of Tourism in European Union .
The European Council on Tourism and Trade has developed different forms of international co-operation with over 200 tourism bodies , tourism research centers , tourism university`s and specialised institutions and organizations in the world. So far, it has organized over 200 domestic and international conferences on tourism . Many prominent domestic and foreign professors, researchers, statesmen, political figures, diplomats and journalists have delivered lectures or participated in other forms of the European Union Council on Tourism and Trade , tourism promotion activities.
Additional efforts have been made to raise the quality of works and specially the prizes and awards in accordance with the scientific standards and research reputation the European Union Council on Tourism and Trade enjoys in the European Union and abroad. We are convinced that in the forthcoming period the European Council on Tourism and Trade tourism results will become an integral part of the European Outgoing Tourism area. In this way, the European Union Council on Tourism and Trade contribution could be optimally used in conducting the foreign tourism policy and foreign economic affairs.
SINCE WHEN ?
ECTT has been operating for more than 6 years. It was established in 2005 , and operates as a non profit-making international organisation.
WHO ARE THE MEMBERS ?
The European Union Tourist Organizations members of ECTT insuring the outgoing of national tourism on non European Union destinations . They elect a President, two Vice-Presidents and a Board of Directors for revolving six years terms.
WHERE DOES ECTT OPERATE ?
In all the major overseas markets specially in : China, Canada, Japan, Latin America, USA. The plans for extending European Union tourist presence in Africa and Asia until 2015 are in motion.
WHAT KIND OF PROMOTION ?
ECTT undertakes all basic activities: public relations, consumer advertising, awareness and trade promotion. Prior market research determines the choice of activities and campaigns related to the overseas clients necessity`s .
HOW DOES ECTT FUNCTION ?
The program for promotion of different countries and regions to European Union audiences realized with National Tourism agency of the country in question is submitted for approval to ECTT Members in Europe.
WHO PROVIDES THE BUDGET ?
ECTT is entirely financed by members contributions and with additional financial support for specific campaigns is raised overseas. Long-standing foreign industry support for ECTT activities is proof of its credibility and stability in the field of tourism .
HOW ECTT CARRIES OUT THE PROMOTIONAL ACTIVITIES ?
For each destination is creating an Operations Group that may hire the services of a public relations agency which is also responsible for raising local industry support. ECTT strength on tourism market is that it has very low organizational running costs, and can therefore allocate the major proportion of its funds to its activities for promoting overseas destinations to European Union audience.
WHAT ARE ECTT COMPLEMENTARY ACTIVITIES ?
ECTT provides a place for professionals from tourism to meet regularly, cooperate and exchange ideas. Also ECTT is in constant touch with all international organizations and with representative organizations and people working in tourism.
To work together to build the value of tourism to all the beautiful and diverse countries of Europe through, in particular, cooperating in areas of sharing best practices, market intelligence and promotion tactics .
The main objectives of the European Council on Tourism and Trade are to:
Promote non EU countries as attractive and safe tourist destination;
Assist non EU National Tourism Organization to exchange knowledge and work collaboratively;
Provide industry partners and other interested parties with easy access to researches and statistics regarding outgoing tourism from European Union .
Activities & Events
Originally established in 2005 ECTT has been promoting overseas destinations to an European union audience and currently undertakes the following activities:
· Public relations
· Consumer advertising in selected overseas markets
· Trade Promotions
· Market Research
· Professional development for members (seminars, information exchange)
· Liaison with other relevant agencies (e.g; the European Commission's Tourism Unit (DG Enterprise), the United Nations World Tourism Organization (UNWTO), and the Organisation for Economic Co-Operation & Development (OECD)
Marketing & PR Task Force
Vice-President for Marketing & PR Technology Task Force: Nicoale Nicolae
The ECTT recognizes that importance of digital media and associated e-distribution channels as they are supplying affordable and creative media for reaching new markets and forming positive relationships with existing customers.
European Union member countries vary in their state for new technologies readiness. Each has its own mix of technologies and approaches to e-distribution. There is a need to help member countries to communicate better and to share knowledge and expertise. The Marketing and PR Task Force was created to meet this need.
Focus & objectives of the Marketing & PR TASK FORCE
The task force is involved in :
- marketing and ICT personnel within the membership of ECTT states who wish to learn, and share knowledge and expertise, about digital technologies and their impacts on tourism ;
- external clients who wish to market their products on European market and also to obtain trade opportunities and supplier partners engaged in marketing their products on European Union .
The task force objectives are:
- ensure that all marketing personnel working for the ECTT members to have the opportunity to learn more about existing and emerging digital media technologies, their impact on business processes and the opportunities they offer.
- help marketing personnel identify, select and deploy these technologies effectively in the marketing their products in European Union.
- support the development for a pan-European marketing strategy for overseas countries by identifying ways in which new technologies can be used to compile and manage a content and information`s destined for an European Union audience.
- to become the primary creator of tourism policy advice to the EU on the use of digital media for destination marketing.
- identify other organizations which could form partnerships or joint ventures with ECTT to help it achieve its marketing objective
CRITERIA FOR WORLD CAPITAL OF CULTURE AND TOURISM AWARDING PROCEEDING
European Union Guide for Best Practice in Sustainable Tourism
All participants involved in a tourism activity should get their fair share of the income, in direct proportion to their contribution to the activity.
All participants involved in a tourism activity should have the right and opportunity to participate in decisions that concern them.
Both host and visitor should have respect for human rights, culture and environment.
- Safe working conditions and practices
- Protection of young workers
- Promoting gender equality
- Understanding and tolerance of socio-cultural norms
- Reducing consumption of water and energy as well as reducing, reusing and recycling waste
- Conservation of biodiversity and natural resources
- HIV / Aids awareness
The services delivered to tourists should be reliable and consistent. Basic safety and securityfor both host and visitor should be ensured.
Tourism businesses should establish mechanisms of accountability.
- Ownership of tourism businesses must be clearly defined
- Employees and other participants should be able to access information that concerns them
- Sharing of profits, benefits and losses must be transparent
The tourism businesses should strive to be sustainable.
- Increased knowledge through capacity building
- Improved use of available resources through networking and partnerships
- Economic viability through responsible use of resources
- Reduction of leakage through local purchasing and employment
- Support to historically disadvantaged entrepreneurs
Partnership for Global Sustainable Tourism Criteria
- The Partnership for Global Sustainable Tourism Criteria
- Working together for the universal adoption of sustainable tourism principles
· Global Sustainable Tourism Criteria Preamble
- Sustainable tourism is on the rise: consumer demand is growing, travel industry suppliers are developing new green programs, and governments are creating new policies to encourage sustainable practices in tourism. But what does “sustainable tourism” really mean? How can it be measured and credibly demonstrated, in order to build consumer confidence, promote efficiency, and fight false claims?
- The Global Sustainable Tourism Criteria are an effort to come to a common understanding of sustainable tourism, and will be the minimum that any tourism business should aspire to reach. They are organized around four main themes: effective sustainability planning; maximizing social and economic benefits for the local community; enhancing cultural heritage; and reducing negative impacts to the environment. Although the criteria are initially intended for use by the accommodation and tour operation sectors, they have applicability to the entire tourism industry.
- The criteria are part of the response of the tourism community to the global challenges of the United Nations’ Millennium Development Goals. Poverty alleviation and environmental sustainability – including climate change – are the main cross-cutting issues that are addressed through the criteria.
- Beginning in 2007, a coalition of 27 organizations – the Partnership for Global Sustainable Tourism Criteria – came together to develop the criteria. Since then, they have reached out to close to 100,000 tourism stakeholders, analyzed more than 4,500 criteria from more than 60 existing certification and other voluntary sets of criteria, and received comments from over 1500 individuals. The Sustainable Tourism Criteria have been developed in accordance with the ISEAL Code of Best Practice, and as such will undergo consultation and receive input every two years until feedback is no longer provided or unique.
- Some of the expected uses of the criteria include the following:
- • Serve as basic guidelines for businesses of all sizes to become more sustainable, and help businesses choose sustainable tourism programs that fulfill these global criteria;
- • Serve as guidance for travel agencies in choosing suppliers and sustainable tourism programs;
- • Help consumers identify sound sustainable tourism programs and businesses;
- • Serve as a common denominator for information media to recognize sustainable tourism providers;
- • Help certification and other voluntary programs ensure that their standards meet a broadly-accepted baseline;
- • Offer governmental, non-governmental, and private sector programs a starting point for developing sustainable tourism requirements; and
- • Serve as basic guidelines for education and training bodies, such as hotel schools and universities.
- The criteria indicate what should be done, not how to do it or whether the goal has been achieved. This role is fulfilled by performance indicators, associated educational materials, and access to tools for implementation, all of which are an indispensable complement to the Global Sustainable Tourism Criteria.
- The Partnership conceives the Global Sustainable Tourism Criteria as the beginning of a process to make sustainability the standard practice in all forms of tourism.
Global Sustainable Tourism Criteria
- A. Demonstrate effective sustainable management.
- A.1. The company has implemented a long-term sustainability management system that is suitable to its reality and scale, and that considers environmental, sociocultural, quality, health, and safety issues.
- A.2. The company is in compliance with all relevant international or local legislation and regulations (including, among others, health, safety, labor, and environmental aspects).
- A.3. All personnel receive periodic training regarding their role in the management of environmental, sociocultural, health, and safety practices.
- A.4. Customer satisfaction is measured and corrective action taken where appropriate.
- A.5. Promotional materials are accurate and complete and do not promise more than can be delivered by the business.
- A.6. Design and construction of buildings and infrastructure:
- A.6.1. comply with local zoning and protected or heritage area requirements;
- A.6.2. respect the natural or cultural heritage surroundings in siting, design, impact assessment, and land rights and acquisition;
- A.6.3 use locally appropriate principles of sustainable construction;
- A.6.4 provide access for persons with special needs.
- A.7. Information about and interpretation of the natural surroundings, local culture, and cultural heritage is provided to customers, as well as explaining appropriate behavior while visiting natural areas, living cultures, and cultural heritage sites.
- B. Maximize social and economic benefits to the local community and minimize negative impacts.
- B.1. The company actively supports initiatives for social and infrastructure community development including, among others, education, health, and sanitation.
- B.2. Local residents are employed, including in management positions. Training is offered as necessary.
- B.3. Local and fair-trade services and goods are purchased by the business, where available.
- B.4. The company offers the means for local small entrepreneurs to develop and sell sustainable products that are based on the area’s nature, history, and culture (including food and drink, crafts, performance arts, agricultural products, etc.).
- B.5. A code of conduct for activities in indigenous and local communities has been developed, with the consent of and in collaboration with the community.
- B.6. The company has implemented a policy against commercial exploitation, particularly of children and adolescents, including sexual exploitation.
- B.7. The company is equitable in hiring women and local minorities, including in management positions, while restraining child labor.
- B.8. The international or national legal protection of employees is respected, and employees are paid a living wage.
- B.9. The activities of the company do not jeopardize the provision of basic services, such as water, energy, or sanitation, to neighboring communities.
- C. Maximize benefits to cultural heritage and minimize negative impacts.
- C.1. The company follows established guidelines or a code of behavior for visits to culturally or historically sensitive sites, in order to minimize visitor impact and maximize enjoyment.
- C.2. Historical and archeological artifacts are not sold, traded, or displayed, except as permitted by law.
- C.3. The business contributes to the protection of local historical, archeological, culturally, and spiritually important properties and sites, and does not impede access to them by local residents.
- C.4 The business uses elements of local art, architecture, or cultural heritage in its operations, design, decoration, food, or shops; while respecting the intellectual property rights of local communities.
- D. Maximize benefits to the environment and minimize negative impacts.
- D.1. Conserving resources
- D.1.1. Purchasing policy favors environmentally friendly products for building materials, capital goods, food, and consumables.
- D.1.2. The purchase of disposable and consumable goods is measured, and the business actively seeks ways to reduce their use.
- D.1.3. Energy consumption should be measured, sources indicated, and measures to decrease overall consumption should be adopted, while encouraging the use of renewable energy.
- D.1.4. Water consumption should be measured, sources indicated, and measures to decrease overall consumption should be adopted.
- D.2. Reducing pollution
- D.2.1. Greenhouse gas emissions from all sources controlled by the business are measured, and procedures are implemented to reduce and offset them as a way to achieve climate neutrality.
- D.2.2. Wastewater, including gray water, is treated effectively and reused where possible.
- D.2.3. A solid waste management plan is implemented, with quantitative goals to minimize waste that is not reused or recycled.
- D.2.4. The use of harmful substances, including pesticides, paints, swimming pool disinfectants, and cleaning materials, is minimized; substituted, when available, by innocuous products; and all chemical use is properly managed.
- D.2.5. The business implements practices to reduce pollution from noise, light, runoff, erosion, ozone-depleting compounds, and air and soil contaminants.
- D.3. Conserving biodiversity, ecosystems, and landscapes
- D.3.1. Wildlife species are only harvested from the wild, consumed, displayed, sold, or internationally traded, as part of a regulated activity that ensures that their utilization is sustainable.
- D.3.2. No captive wildlife is held, except for properly regulated activities, and living specimens of protected wildlife species are only kept by those authorized and suitably equipped to house and care for them.
- D.3.3. The business uses native species for landscaping and restoration, and takes measures to avoid the introduction of invasive alien species.
- D.3.4. The business contributes to the support of biodiversity conservation, including supporting natural protected areas and areas of high biodiversity value.
- D.3.5. Interactions with wildlife must not produce adverse effects on the viability of populations in the wild; and any disturbance of natural ecosystems is minimized, rehabilitated, and there is a compensatory contribution to conservation management.